Mora Atlet

BrandMora
ModelAtlet
Year1950’s
CaliberAS 1130
DetailsSize 35/1x/19 mm (w/h/lug)
Otto Jensen Odense (DK) edition
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Mora

.. is a small town in the County of Dalarna, center of Sweden. By tradition, they made “grandfather clocks” of a specific design, with floral paintings on the case.  Some small wall clocks were also made.

The clocks were a cottage industry, made in the farms to augment the income. In Sweden, Mora is associated with Swedish old, traditional quality, solid timepieces.

When Sweden got properly industrialised and started prosperring, somebody started importing good quality Swiss made watches under the name “Mora”. The watches were given different, mostly Swedish names, Sportur = sportwatch, Atlet = athlet etc. The Swedish economy got a real boost during WW2, the average income was internationally very high, and the working class could afford luxuries like these watches. They were not expensive, but movements were of superb quality.

Other higher-lever watch Manufactures did the same, made a specific watch for the Swedish market. Most notably, Omega made some watches (print on dial) for Sweden.

The AS 1130 movement

Movements with the label “Wehrmachtswerk” were produced by several manufacturers (AS 1130; AS 1560; Unitas 6310 (N); Girard Perregaux; Precimax). Initially, these movements met the requirements imposed by the military in the 30s and 40s of movements. This should have 13”’ (29,33mm) diameters and were for that time movements quite large in order to ensure better accuracy and sturdiness.

In addition, the dimensions for the assembly into the case and the dial had to have the same dimensions. Built-in diameter, bearing surface height and positions of the dial-feet had to be the same.

In the original meaning the term “Wehrmacht” described the armed forces of a country and was also used in other German-speaking countries.